2010 Census: 39,843 is a 17.4% increase over the 2000 Census of 33,938.

                          POPULATION TREND REPORT             1-04-2010  
                                                                         
            BY ABC DEMOGRAPHIC CONSULTANTS, INC.  602 678-4186           
                               PREPARED FOR        
              YAVAPAI COLLEGE OF SMALL BUSINESS DEVELOPMENT    
ERNEST A LOVE FIELD                                   SITE:      006965  
PRESCOTT, AZ                                                             
------------------------------------------------------------------------ 
                                         30.0 MILE RADIUS                
                              1990        2000       2010        2015    
  DESCRIPTION                CENSUS      CENSUS    ESTIMATE   PROJECTION 
------------------------------------------------------------------------ 
POPULATION                   81,217     128,843     178,881     207,709  
HOUSEHOLDS                   33,486      53,419      73,316      84,831  
                                                                         
POPULATION BY RACE           81,217     128,843     178,881     207,709  
   WHITE (NON-HISP)           90.80%      86.80%      82.12%      79.59% 
   BLACK (NON-HISP)            0.29%       0.35%       0.81%       1.06% 
   HISPANIC                    6.41%       9.80%      13.43%      15.41% 
   OTHER (NON-HISP)            2.50%       3.05%       3.64%       3.94% 
                                                                         
HOUSEHOLDS BY INCOME         33,486      53,419      73,316      84,831  
   $250,000 OR MORE            0.17%       1.68%       1.75%       2.15% 
   $150,000 TO $249,999        0.46%       1.01%       3.36%       4.64% 
   $100,000 TO $149,999        1.10%       4.76%       8.36%      10.82% 
   $ 75,000 TO $99,999         2.47%       7.00%      10.59%      11.44% 
   $ 50,000 TO $74,999         8.19%      16.93%      19.76%      20.40% 
   $ 35,000 TO $49,999        14.49%      18.63%      18.03%      16.95% 
   $ 25,000 TO $34,999        16.98%      15.92%      13.31%      12.03% 
   $ 15,000 TO $24,999        24.08%      17.06%      13.09%      11.23% 
   UNDER       $14,999        32.06%      17.00%      11.75%      10.34% 
                                                                         
AVERAGE INCOME              $28,202     $46,314     $60,339     $67,604  
MEDIAN INCOME               $22,227     $34,924     $44,858     $49,906  
PER CAPITA INCOME           $11,805     $19,572     $24,995     $27,843  
POPULATION BY SEX            81,217     128,843     178,881     207,709  
   MALE                       49.07%      48.98%      49.08%      49.10% 
   FEMALE                     50.93%      51.02%      50.92%      50.90% 
POPULATION BY AGE            81,217     128,843     178,881     207,709  
   UNDER 5 YEARS               5.61%       5.35%       5.70%       5.90% 
   5 TO 9 YEARS                6.40%       5.82%       5.57%       5.67% 
   10 TO 14 YEARS              6.23%       6.48%       5.66%       5.56% 
   15 TO 19 YEARS              6.18%       6.43%       7.22%       7.02% 
   20 TO 24 YEARS              4.99%       5.09%       4.48%       4.27% 
   25 TO 34 YEARS             11.48%       9.35%      12.88%      12.44% 
   35 TO 44 YEARS             13.43%      13.11%      10.68%      11.06% 
   45 TO 54 YEARS             10.09%      14.07%      12.77%      11.40% 
   55 TO 59 YEARS              5.36%       6.30%       6.52%       6.26% 
   60 TO 64 YEARS              6.85%       6.10%       6.24%       6.60% 
   65 TO 74 YEARS             14.89%      11.92%      11.22%      12.61% 
   75 +YEARS                   8.49%       9.98%      11.06%      11.21% 
                                                                         
MEDIAN AGE                    41.94       43.76       43.42       44.08  
AVERAGE AGE                   42.69       43.17       43.13       43.57  
                                                                         
*POP AND HH ARE BASED ON 2000 CENSUS